About the Technology
Our cutting-edge **TASNN** (Targeted Advertising System Neural Network) analyzes audiences in real time in public spaces, based on key objects selected by you. By harnessing advanced neural networks, our technology automatically identifies the most opportune moments to display targeted advertising to the audience most interested in your offerings.
For example, the system can recognize a person with a dog and instantly display an advertisement for a pet store, or identify a cyclist and present them with ads for cycling gear.
This innovative approach delivers a high level of personalization and effectiveness to your advertising campaigns, making them as relevant and appealing as possible to potential customers.
Key Functional Capabilities
Real-Time Audience Analysis
Our TASNN (Targeted Advertising System Neural Network) utilizes neural networks to analyze audiences in real time in public spaces. By detecting key objects and behaviors selected by you, it identifies the most relevant moments to display targeted advertisements to those most interested in your products or services.
How TASNN Works
The core principle of TASNN is similar to how Google AdWords operates but with a focus on visual cues rather than search keywords. While Google AdWords selects advertisements based on commercial and non-commercial keywords entered by users—such as "Buy a robot vacuum cleaner" or "How to fix a microwave"—TASNN selects ads based on key objects and the appearance of individuals in real-world environments.
By recognizing specific objects and appearances, TASNN effectively segments your target audience and delivers highly relevant, contextual advertising. This innovative approach uses advanced neural networks to analyze the audience in real time, just as Google AdWords matches ads to user-entered keywords.
Ultra-Precise Targeting
TASNN enables hyper-precise ad targeting by engaging your audience based on detected objects. For instance, cameras can identify:
- Woman + Handbag: Ads for manicure services, hair salons, cosmetics, or perfumes.- Man + Sportswear: Ads for sports equipment or fitness clubs.- Person + Suitcase: Ads for travel services or hotels.- Young Couple + Baby Stroller: Ads for baby products or children's stores.- Teenager + School Backpack: Ads for educational courses or stationery shops.- Person + Grocery Bag: Ads for supermarkets or special grocery offers.- Man + Business Suit: Ads for business training or office accessories.
This innovative approach allows for maximum personalization and effectiveness in your advertising campaigns. TASNN's cameras and neural networks automatically recognize objects and contexts, ensuring that relevant ads are displayed precisely to those who are genuinely interested.
How TASNN Works
Real-Time Audience Analysis
TASNN (Targeted Advertising System Neural Network) employs advanced neural networks to analyze audiences in real time within public spaces. Utilizing cameras and AI algorithms, the system detects visual cues such as people's appearance, behaviors, and objects they carry. This instant analysis allows for immediate identification of potential customer segments based on live data.
Object and Context Recognition
The technology recognizes key objects and contextual elements selected by the advertiser. This includes identifying items like handbags, sportswear, suitcases, strollers, or business attire, as well as attributes like age group or gender. By understanding these visual indicators, TASNN determines the probable interests or needs of individuals in the audience.
Precise Audience Segmentation
Similar to how search engines use keywords to target ads, TASNN uses detected objects and appearance to segment the audience accurately. This ultra-precise targeting ensures that advertisements are displayed to those most likely to be interested in the product or service.
Personalized Ad Delivery in Real Time
Once the relevant audience segment is identified, TASNN delivers contextual and personalized advertisements instantly. The system automatically selects and displays ads that match the detected interests of individuals at the exact moment they're most receptive. This real-time responsiveness enhances the relevance and impact of the advertising, leading to higher engagement and conversion rates.
Continuous Learning and Adaptation
TASNN leverages machine learning to continuously refine its detection and targeting capabilities. By analyzing data over time, the system improves its algorithms for object recognition and audience prediction. This ongoing learning process enhances accuracy and effectiveness, ensuring that advertising campaigns become increasingly successful in reaching the desired audience.
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